Why We Collect User Information
Hockeycurve is a marketing technology service provider. To provide our Services, we use the information we collect to:
- Display users the most relevant information by customizing the ads users see, hence optimize user experience; Keep users connected with Client’s across the internet
- Our goal in this policy is to be completely transparent about the data we collect, why we collect it, and how we use it.
To Whom Does This Policy Apply
This Policy applies to everyone who uses our Services
Users: "Users" are everyone who uses our client’s services.
What Information Do We Collect, and Where Do We Get It
We Collect Personally Non Identifiable Information From Visitors to Our Client’s Website: Like many online services, we use technologies like session and persistent cookies, web beacons (tiny image files on web pages that communicate information about the page viewer to the beacon owner), log data, and third-party analytics services to collect and analyze information about all users of our Services.
Our servers automatically record information ("Log Data"). Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device, search terms, and cookie information. We receive Log Data when you interact with our Services, for example, when you visit Client's Websites. We use Log Data to provide our Services and to measure, customize, and improve them, as well as collect and use them in the aggregate.
Cookies are small data files that we transfer to your computer. We use "session" cookies to keep you logged in while you use our Services, to better understand how you interact with our Services, and to monitor aggregate usage and web traffic information on our Services. We use "persistent" cookies to recognize you each time you return to our Services. For example, we create a persistent cookie that includes some basic information about you, like your most recent search. We use this persistent cookie to remember your preferences.
We may use and store information about your location to provide localized features, to analyze our Services with the help of third-party analytics services, to provide you with relevant advertising and marketing materials, and otherwise to improve and customize our Services.
How We Use User Information
With respect to Ad Servers: Display ads that are of interest to you, we have relationships with other companies that allow us to place ads. As a result of your visit to Client's Website, we collect information such as your domain type, your IP address and clickstream information.
Non-Personally Identifiable Information (Non-PII): is information that cannot by itself be used to identify an individual person. Non-PII includes information received from the web browser, operating system, or device, including such things as information about the browser and browser settings, information about the operating system or device, the unique identifier assigned to a device, the web address of a web page visited, the name or type of mobile app, the time and date a web page or app was visited, the address of the referring web page, and other information about a web page or app. It could also include the number of times a particular browser or device has been shown a particular ad, or it may include generic categories about users and their interests (for example, “ecommerce buyer”). Non-PII also includes information about the precise geographic location of the device, which may be collected when the user of the device permits such collection.
Use of Non-PII: In order to provide and improve our Services and to share relevant ads with you, provide interest-based advertising (to opt out of interest-based advertising on the Platform, go to the Opt Out section below), show ads in a particular sequence, customize ads to a particular geographic region, determine when users respond to ads and reporting aggregated statistics regarding, for example, the effectiveness of online advertising campaigns we use and disclose to our advertising and analytics partners Non-PII that we collect, including cookie data, some log data, and mobile data.
The user may CLICK BELOW to opt out of tracking Non PII on all our online properties.
Opting out of tracking on our services through this link inserts a cookie on the user’s browser. We rely on this cookie to identify an opted-out user. We will not be able to identify an opted out user, if the user
- Clears the cookie from his/her browser,
- Uses a different browser, Or
- Uses a different computer
To stop retargeting ads on android and iOS, please see the following steps.
Reset your Android advertising ID
- Open Google Settings on your Android device by tapping on menu and then on Google Settings once all apps are displayed on the screen.
- Locate and tap on the Ads menu under Services.
- Tap on "reset advertising ID" on the new page. The page lists the current advertising ID on the same page.
- Confirm the reset when the confirmation prompt is displayed. Once you reset the advertising ID, a new ID is displayed immediately on the same page. Since a new ID is assigned now, advertisers cannot link past actions anymore to the device if only the advertising ID was used for that. Step 5 Bonus: Opt-out of interest-based ads as well on the same page. This tells apps not to use the advertising ID for tracking purposes and to only show regular advertisement but not interest-based ads on the device.
Reset your iOS advertising identifier. Every iOS device comes with a unique identifier called Advertising Identifier. As the name already suggest it is used for advertising and user tracking. To reset the Advertising Identifier of your iOS device:
- Go to Settings > Privacy.
- Scroll to "Advertising".
- Tap on Reset Advertising Identifier and confirm with the Reset button.
We will discontinue tracking activities for an opted out user. This means that we will not track an opted out user’s behaviour or display customised ads to the user. However, an opted out user may be able to view suggestions by us pertaining to marketing, branding or promotional campaigns.
Mobile Ad Networks and Analytics: For our mobile products, we use third-party service providers for the limited purpose of helping us analyze your mobile Log Data and location data, so that we can improve and localize our Services, show you relevant advertisements, and study the way our mobile users interact with Client's Website and Services.
Third-Party Websites: Client's Website may contain links to other websites. When you click on one of these links, you are navigating to another website. We do not accept liability for misuse of any information by any website controller to which we may link. We encourage you to read the privacy statements of these websites, which may differ from ours.
Security: We use commercially reasonable security measures to protect the loss, misuse, and alteration of the information under our control. However, we cannot absolutely guarantee the protection of any information shared with us.