Overview: Merkle Sokrati collaborated with HockeyCurve on a Truemeds campaign to drive user retention and encourage retargeting. We aimed to incentivize existing Truemeds app users to add items to their carts.

Campaign Highlights:

Campaign Duration: February 23rd - Present (June 3rd, 2024)
Platform: DV360
Campaign Goal: Cost-Per-Order-Completion (CPOC) focus, achieve a CTR higher than 0.6%

Benefits of InBanner Search Ads:

Imagine an in-banner ad that transforms into personalized medicine searches!

Here's how it works:

User-Driven Discovery: Users search for specific medications directly within the ad.
Smart Suggestions: The ad can even prompt relevant medicinal recommendations, perfect for complex names.
Seamless Journey: A search triggers a smooth landing page redirection within the Truemeds app.

Results:

The campaign surpassed expectations, achieving a phenomenal CTR of 0.87%, exceeding the client's KPI by a whopping margin!

The winning template itself boasts a perfect 1.00% CTR (as of June 3rd).

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