Press

Hockeycurve Launches DCO Packages for Elections Result Day

May 22, 2019 | adgully

Hockeycurve, a leading marketing technology startup, has launched Dynamic Creative (DCO) Packages for digital news publishers to capitalize the Election D-day!

Hockeycurve Launches DCO Packages for Elections Result Day

May 22, 2019 | PRFree

Hockeycurve has signed up ZEE5 and is in conversation with several other OTT and news platforms for this offering.

Hockeycurve Launches DCO Packages for Elections Result Day

May 22, 2019 | 1888pressrelease

Hockeycurve has signed up ZEE5 and is in conversation with several other OTT and news platforms for this offering.

Hockeycurve Launches DCO Packages for Elections Result Day

May 22, 2019 | telecomtoday

Hockeycurve has launched Dynamic Creative (DCO) Packages for digital news publishers to capitalize the Election D-day!

Hockeycurve woos digital news publishers with dynamic creative packages for counting day

May 21, 2019 | TVP Bureau

Hockeycurve, a leading marketing technology startup, has launched Dynamic Creative (DCO) packages for digital news publishers to capitalise on the counting day fever.

Hockeycurve Launches DCO Packages for Elections Result Day.

May 21, 2019 | inventiva

Hockeycurve, a leading marketing technology startup, has launched Dynamic Creative (DCO) Packages for digital news publishers to capitalize the Election D-day!

Hockeycurve comes up with packages for digital coverage of Counting Day

May 21, 2019 | exchange4media

Hockeycurve has signed up ZEE5 and is in talks with other OTT and news platforms.

Hockeycurve launches DCO packages for elections result day

May 21, 2019 | ETBrandEquity

The brand has signed up ZEE5 and is in conversation with several other OTT and news platforms to diversify this offering.

HockeyCurve introduces world’s first Artificial Intelligence (AI) powered suite for sports & sporting events

April 24, 2019 | 1888pressrelease

The platform SportsPlex.pro uses AI to pick up exciting moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real time.

HockeyCurve introduces AI-powered suite for sports & sporting events

April 23, 2019 | TVP Bureau

HockeyCurve has introduced Artificial Intelligence (AI) powered suite for sports & sporting events. HockeyCurve’s SportsPlex.pro marketing suite for sports is being deployed by Hotstar and ESPN for optimising their campaigns during the ongoing Indian Premier League (IPL) season.

HockeyCurve introduces world’s first Artificial Intelligence (AI) powered suite for sports & sporting events

April 23, 2019 | inventiva

The platform SportsPlex.pro uses AI to pick up exciting moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real time.

HockeyCurve introduces first AI powered suite for sports & sporting events

April 23, 2019 | exchange4media

The platform SportsPlex.pro uses AI to pick up moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real time.

HockeyCurve introduces world’s AI powered suite for sports & sporting events

April 23, 2019 | adgully

Digital marketing for sports and sporting events will never be the same again. Thanks to HockeyCurve’s SportsPlex.pro which is the world’s first AI powered marketing suite for sports, leading sports platform such as Hotstar & ESPN are optimising their campaigns during the ongoing IPL season.

Performics. Resultrix powers up Hotstar’s election coverage with dynamic tech

February 21, 2018 | bestmediainfo

The display ads featured buzzy, real-time updates from the recent state elections, drawing in viewers to the live telecast on Hotstar. The ads used cutting edge Dynamic Creative Optimisation technology from HockeyCurve

Hotstar leverages Performics. Resultrix's tech to fire up its campaign

February 20, 2018 | ETBrandEquity

The ads used cutting-edge Dynamic Creative Optimization (DCO) technology from HockeyCurve

Case Study: How Performics. Resultrix powered Hotstar’s Election Campaigns with dynamic tech…?

February 20, 2018 | medianews4u

In a first of its kind initiative, end to end digital solutions agency Performics.Resultrix powered up the recent Gujarat and Himachal Pradesh State Election display campaigns for Hotstar, with dynamic, revolutionary tech. The display ads featured buzzy, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar. The ads used cutting edge Dynamic Creative Optimization (DCO) technology from HockeyCurve.

Marketers, ignore programmatic at your own risk: Aditya Jagtap

January 18, 2018 | adgully

Over the last decade, digital communication has become an integral piece to any brand’s communication strategy. The penetration of smartphones and Internet infrastructure led to a boom in the amount of time consumers spend online. Digital slowly transformed from merely an element to a full-fledged marketing strategy.

Decoding DCO - The Heart of Programmatic Advertising

December 15, 2017 | pitchonnet

TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these mediums, most of the ads which we see are ‘perfect ads’. They are the route 1/option 1 creatives that have been pitched and subsequently selected. They are supposed to be these perfect ads which “will just work”. But Do they? Well, that’s something which the industry doesn’t care about much. Most campaigns are evaluated after they have ended.

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, Hockeycurve

November 30, 2017 | exchange4media

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay