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Hotstar leverages Performics. Resultrix's tech to fire up its campaign

February 20, 2018 | ETBrandEquity

The ads used cutting-edge Dynamic Creative Optimization (DCO) technology from HockeyCurve

Marketers, ignore programmatic at your own risk: Aditya Jagtap

January 18, 2018 | adgully

Over the last decade, digital communication has become an integral piece to any brand’s communication strategy. The penetration of smartphones and Internet infrastructure led to a boom in the amount of time consumers spend online. Digital slowly transformed from merely an element to a full-fledged marketing strategy.

Performics. Resultrix powers up Hotstar’s election coverage with dynamic tech

February 21, 2018 | bestmediainfo

The display ads featured buzzy, real-time updates from the recent state elections, drawing in viewers to the live telecast on Hotstar. The ads used cutting edge Dynamic Creative Optimisation technology from HockeyCurve

Case Study: How Performics. Resultrix powered Hotstar’s Election Campaigns with dynamic tech…?

February 20, 2018 | medianews4u

In a first of its kind initiative, end to end digital solutions agency Performics.Resultrix powered up the recent Gujarat and Himachal Pradesh State Election display campaigns for Hotstar, with dynamic, revolutionary tech. The display ads featured buzzy, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar. The ads used cutting edge Dynamic Creative Optimization (DCO) technology from HockeyCurve.

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, Hockeycurve

November 30, 2017 | exchange4media

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Decoding DCO - The Heart of Programmatic Advertising

December 15, 2017 | pitchonnet

TV, Out Door & Print have been the legacy of advertising in India. Due to the inherent nature of these mediums, most of the ads which we see are ‘perfect ads’. They are the route 1/option 1 creatives that have been pitched and subsequently selected. They are supposed to be these perfect ads which “will just work”. But Do they? Well, that’s something which the industry doesn’t care about much. Most campaigns are evaluated after they have ended.