Comedy in Motion: Bassi’s Show Captivates with Click-Worthy Rich Media
aprimeauto
Bas Kar Bassi campaign
Pivot roots
Amazon Prime Video is one of the leading streaming platforms globally, offering a diverse range of original content, including movies, TV series, and stand-up comedy specials. With a massive user base, it aims to continuously engage its audience through fresh and entertaining content. Bas Kar Bassi, a comedy show featuring popular stand-up comedian Anubhav Singh Bassi, is one of the many offerings Amazon Prime uses to drive subscriber engagement, especially in the comedy genre.
The Bas Kar Bassi campaign was designed to promote the comedy show on Amazon Prime Video. The objective was to capture the attention of the audience through an engaging and dynamic rich media ad that would reflect the energetic and humorous tone of the show, while driving viewers to click and watch the special on Amazon Prime.
The template featured flying elements, creating a sense of movement and dynamism that matched the lively and fun nature of a comedy show.
Anubhav Singh Bassi, the star of the show, was prominently featured in the creative. His animated persona played a central role in drawing attention, helping the audience connect instantly with the comic.
A prominent "Watch Now" button was seamlessly integrated into the animation, with a clear path for users to immediately click and start streaming the show.
CTR: 1.46%
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