Shaadi.com, a leading matchmaking platform, launched a new feature called ShaadiLive, allowing members to have live video chats with prospective partners for 5 minutes, fostering a faster connection.

Shaadi.com aimed to increase brand awareness and user acquisition for their new ShaadiLive feature. The goal was to resonate with the target audience across different regions while maximizing engagement and conversions. Reaching a geographically diverse audience using vernacular languages and creating a personalized user experience was critical.

Vernacular Geo-Based Creative Campaign

HockeyCurve created a dynamic, location-targeted campaign. The creatives were designed in multiple regional languages, ensuring the campaign resonated deeply with audiences across various regions in India. Leveraging vernacular messaging, Shaadi.com reached its audience with personalized, relatable content, driving greater engagement.

The campaign featured compelling visuals and persuasive copy that emphasized the ease and excitement of using ShaadiLive, encouraging users to download the app and try the new live video chat feature.

The campaign achieved an impressive CTR of 1.94%, boosting ShaadiLive’s visibility and driving significant user acquisition.