Google Ads & YouTube Ecosystem

Dynamic YouTube Ads - Platform Architecture & Workflow

HockeyCurve's creative automation platform enables end-to-end dynamic creative automation and optimization for digital campaigns. As part of tech integration HC platform uses the Google Ads API to push creative assets to Google ads and pause and unpause assets based on dynamic rules, video asset scoring using Google's ABCD framework.

5-Stage Workflow Guide

Stage 01 · Setup
Customer Onboarding

Register 10-digit Google Ads Customer ID, complete OAuth consent, and link target YouTube channels for asset delivery.

Google Ads ID · OAuth 2.0
Stage 02 · Assets
Video Upload Queue

Upload campaign assets to CDN, run automated ABCD creative quality scoring, and publish pending files to YouTube.

CDN · ABCD Quality Score
Stage 03 · Container
Create Campaign

Define Demand Gen or Video campaign containers, setting budget parameters, bid strategies, start/end dates, and location boundaries.

Demand Gen · Budget & Bidding
Stage 04 · Logic
Define Dynamic Rules

Set dynamic conditions combining weather scenarios, temperature thresholds, geo-locations, and time-of-day schedules.

Weather · Temp · Geo · Time
Stage 05 · Execution
Validate & Publish

Run conflict checks, dry-run rule diffs, verify landing page URLs, and issue batch mutations to Google Ads API.

Dry-Run · Live Batch Sync