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The HockeyCurve Platform

Brief to live. Then smarter every campaign.

Decide what to run, build it in minutes, and learn what worked. The same machine that assembles and delivers creative at a scale no human team can match now scores it before the media spend.

Get started See how it works
1,500+
Brands and agencies served
100Bn+
Creative impressions delivered
10yr
Of proprietary creative intelligence
400+
DCO formats, ready to serve
100+
Programmatic and publisher connections
How the platform works

Most platforms stop at delivery. HockeyCurve runs the full arc, from the brief to the live campaign to what the next one should be, because the same system sits at the planning table and on the ad server.

Stage 01 · Decide
CMC

A brief becomes a planned, trafficked campaign in minutes. Role-tailored intake, no tickets between teams.

Explore CMC →Campaign Management Console
Stage 02 · Build
Self Serve

Assemble and ship dynamic creative across every major publisher and DSP, from one console, without building each ad by hand.

Explore Self Serve →400+ formats · 100+ connections
Stage 03 · Learn New
Tula

Score creative for a chosen objective before the spend, then validate the prediction against real outcomes. The loop that makes every campaign sharper.

Explore Tula →Creative Intelligence
Dynamic creative optimization (DCO) is the automated assembly of ad creative in real time, so one ad adapts its message, imagery and call to action to context like weather, location, time or a live sports moment. HockeyCurve is the infrastructure that decides, builds and learns from it at scale.
Common questions
What is the HockeyCurve platform?
HockeyCurve is advertising technology that turns a creative brief into live dynamic ads and learns from every campaign. It spans three stages: deciding what to run, building it across publishers, and scoring creative before and after launch.
How does a brief become a live campaign?
A brief enters through the Campaign Management Console, is assembled into dynamic creative in the Self Serve console, and ships across connected publishers and demand-side platforms. Tula scores the creative for a chosen objective before the media spend.
What is dynamic creative optimization?
Dynamic creative optimization is the automated assembly and personalisation of ad creative in real time, so a single ad adapts its message, imagery and call to action to context such as weather, location, time of day or live sports.
Who uses the HockeyCurve platform?
Agencies, brands and publishers running programmatic and direct campaigns at scale. The platform has served more than 1,500 brands and agencies over a decade.

See the platform on your own brief.

Bring a live campaign or an upcoming one. Walk it through decide, build and learn, end to end.

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