Platform · Stage 01 · Decide

A brief becomes a live campaign in minutes.

CMC is the front door to the platform. A campaign is briefed, planned and trafficked in one place, tailored to whoever is filling it in, with none of the tickets and threads that usually sit between teams.

Get started See the full platform

CMC, the Campaign Management Console, is HockeyCurve’s intake and orchestration layer. It turns a creative brief into a planned, trafficked dynamic campaign, fast, without manual handoffs.

What it does

Role-tailored intake

Sales sees a short brief. A media buyer sees more. Ad operations sees the spec. One console, the right depth for each person.

No tickets at brief level

The handoffs that slow a launch collapse into one structured flow, so a campaign moves forward instead of waiting in a queue.

Brief to ship, visible

From the moment a brief lands to the moment it ships, the stage is always clear to everyone who owns a step.

Where it sits

Common questions

What is a campaign management console?

A campaign management console is the control surface where a campaign is briefed, planned, trafficked and tracked. HockeyCurve's CMC tailors the brief to each role and removes the ticket queue between teams, so a brief becomes a ready-to-traffic campaign in minutes.

How fast can a campaign go live with CMC?

Minutes, not days. CMC turns a structured brief into a ready-to-traffic dynamic campaign without manual handoffs between sales, creative and ad operations.

Who is CMC for?

Sales, media buyers, ad operations and creative teams at agencies and brands. Each role sees only the fields it needs, from a short sales brief to a full technical spec.

Does CMC replace tickets and email threads?

Yes. CMC removes the back-and-forth between teams at the brief stage, so the campaign moves forward as one structured record rather than a chain of requests.

A brief becomes a live campaign in minutes.

Role-tailored intake

No tickets at brief level

Brief to ship, visible

Brief your next campaign in minutes.