Platform · Stage 02 · Build

Run dynamic creative at scale, yourself.

Self Serve is the factory floor. Assemble dynamic ads from a library of proven formats and ship them across every major publisher and DSP, from one console, without a production team building each unit by hand.

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Self Serve is HockeyCurve’s self-service console for assembling, trafficking and managing dynamic creative campaigns across publishers and demand-side platforms.

What it does

A library that is already proven

Start from a catalogue of brand-ready dynamic formats with real performance behind them, rather than a blank canvas.

Every major publisher and DSP

Ship the same campaign across programmatic and direct, from one place, instead of rebuilding for each destination.

Dynamic by default

Weather, geo, time, live sports and product feeds drive the creative, so one unit adapts to context in real time.

Build, preview, replicate

Assemble a unit, see exactly what a user will see, and clone it across sizes and placements in a few moves.

Manage the whole campaign

Every campaign and ad in one list, with status at a glance, so the team stays in control after launch.

Yours to run

Operate it directly, with the speed of an in-house tool and the depth of the platform behind it.

Where it sits

Common questions

What is self-serve DCO?

Self-serve DCO lets an agency or brand build and run dynamic creative campaigns themselves, from a single console, without a production team assembling each ad by hand. HockeyCurve Self Serve covers assembly, trafficking and management across channels.

Which formats and publishers does Self Serve support?

A library of more than 400 dynamic formats across major publishers and demand-side platforms, including programmatic delivery and direct publisher integrations.

Can teams build dynamic ads without designers?

Yes. Campaigns are assembled from a catalogue of proven, brand-ready templates and shipped across channels from one place, so teams do not build each ad from scratch.

Is Self Serve for agencies or brands?

Both. Agencies and brands use Self Serve to run dynamic creative campaigns at scale, with control over formats, publishers and delivery from a single console.